Consumers are replicating their daily physical habits in the virtual realm—assigning a growing value to digital assets and giving rise to new direct-to-avatar (D2A) business models. How people keep things are changing and awareness toward digital assets protection increased. And Unlike US copyright law, China enforces that who registers first owns the copyright. That means if you don’t copyright your content, others could steal your content and cause financial damage. VANGUARD is a one-stop station for virtual possessions management, providing an affordable and simple digital legal service to protect digital assets.
PROJECT TYPE:
MASTWE THESIS
NEW BUSINESS
UI/ UX
PROJECT ROLE:
INDIVIDUAL
YEAR:
2021
SKILLS:
UX/UI
STRATEGY
TREND & MARKET ANALYSIS
USER RESEARCH
HIGH EXPENSE
By the end of 2020, there were 522,000 certificated lawyers in China. But about 80% of lawyers are concentrated in big cities. It leads some people are hard to find the right services and the high expense of registering a copyright.
COMPLEX & TIME- CONSUMING
The self-registering process is complex and time-consuming because of the unfamiliarity.
SOLUTION:
VANGUARD is a one-stop station for virtual possessions management, which provides an affordable and simple digital legal service to protect digital assets and get the most of their value.
NOT SURE WHAT YOU NEED?
VANGUARD is able to define all content which able to apply intellectual property. And of course, copyright, trademark, and design patent checking search are already finished.
MANAGING ALL CONTENTS IN ONE PLACE
Users can track where the content has been published and authorize the right of use or delete the content through the VANGUARD easily. In addition, Vanguard will continue to scan the platform monthly to help users prepare copyright for new and available posts.
GETTING A BETTER UNDERSTANDING OF THE VALUE OF YOUR WORKS
VANGUARD collects the contents’ relevant data to ensure the income from the platform is correct, provides advice on how to charge the licensing fee, and helps users better understand the value of their works.
REPORTING THE INFRINGEMENTS BY ONE SINGLE CLICK
VANGUARD automatically collects data at scale to ensure there is no infringement. Once the violation is detected, VANGUARD will notify the user, and the content will be taken down when the user files the report with one click.
ARRANGING A VIDEO CALL WITH ATTORNEYS
When facing the infringement, users could arrange a video call with attorneys if they would like to file a claim against that party for damage or have a question about that.
DIGITAL ACCOUNTS MANAGEMENT SERVICE
VANGUARD will take care of special arrangements for the digital account when users ever decide to stop using their accounts or don’t have the power to control the accounts. This service is similar to power of attorney for digital accounts.
