BRIEF:

This project aims to envision a valuable new business opportunity that leverages drones and other emerging technologies within the next 10 years. URBAN KITE is a drone signage system that provides dynamic display for traffic or large public event.

PROJECT TYPE:

NEW BUSINESS
PRODUCT DESIGN

PROJECT ROLE:

GROUP

YEAR:

2020

SKILLS:

STRATEGY
TREND & MARKET ANALYSIS
PRODUCT DESIGN

PROBLEM:

TRAFFIC JAMS ARE PAINFUL FOR POLICE AND DRIVERS, ESPECIALLY WHEN TEMPORARY CONDITIONS OCCUR.

With the continuous increase in the number of vehicle worldwide, traffic congestion has become one of the most critical problems, especially in emergencies or temporary situations. Drivers are waiting, while police and road workers are struggling.

SOLUTION:

FLYING SIGNAGE SYSTEM

URBAN KITE is a drone signage system that can display police customized information to guide drivers. Respond quickly to any emergency to temporary traffic situation, it can work in any desired location and help move traffic without human attended.

SCENARIOS:

© 2026 HOWIE YUAN ALL RIGHTS RESERVED
© 2021 The Goodyear Agency