Trufl provides hospitality restaurant software for full-service restaurants, spanning a wide range of establishments from casual to fine dining. The Trufl platform allows restaurant operators to manage their waitlist, reservations, customize their floor plans, set dynamic pricing with food and beverage minimums, and provide guests the opportunity to commit to minimum spend amounts in return for guaranteed seating. Ultimately, Trufl truly gives operators a suite of tools to maximize revenue, increase profit, and most importantly provide the highest level of hospitality to their guests.
PROJECT TYPE:
SaaS
Dual-Market Product
Mobile App
Tablet App
PROJECT ROLE:
Lead UI/UX Designer
YEAR:
2023
SKILLS:
UX/UI
User Research
Wire Framing
Prototyping
Design System & Guidelines
Usability Testing & Analysis
Project Management
Business Strategy
RESTAURANT ARE LEAVING A LOT OF MONEY ON THE TABLE
The current restaurant industry business model doesn’t understand it’s most valuable customers and doesn’t maximize its most valuable business hours.
-Restaurants booking model is ancient and made for a time when guests frequented their neighborhood restaurants run by people in their community.
-Restaurants have peak hours and high value customers but do not maximize revenue based on guest profile.
-Restaurants have little understanding of how their guest LTV can or should impact the booking process.
BETTER DINING EXPERIENCE
Guests seek the assurance of secured seating and desire a tailored dining experience. Additionally, they are interested in accruing rewards for their dining activities.
TRUFL IS CHANGING THE RESTAURANT INDUSTRY’S FOCUS FROM “4 WALL REVENUE” TO “CUSTOMER REVENUE”
-Identify high value guests on first visit.
-Create strong follow on incentives.
-Create high guest lifetime value.
INCREASE PER SEAT REVENUE BASED ON DEMAND JUST LIKE A HOTEL (YIELD MANAGEMENT)
Make more revenue during peak times using dynamic food and beverage minimums.
SOLUTION:
TRUFL PARTNER & MANAGER APP serve as a comprehensive hub, aiding restaurants in optimizing their seating capacity and enhancing service efficiency through innovative table management solutions, thereby boosting return on investment.
ACCELERATE PROCESSES TO ACHIEVE QUICKER TABLE TURNOVER IN THE FRONT OF THE HOUSE
Trufl PARTNER & MANAGER APP facilitate smooth control over waitlists and reservations, streamlining table turnover and reducing customer wait durations.
FLOOR PLAN CUSTOMIZATION
Restaurant operators can easily customize their floor plans by using TRUFL PARTNER, optimizing seating arrangements to maximize capacity and create an optimal dining experience.
REVENUE MAXIMIZATION
Enhance restaurant revenue by tactically employing dynamic pricing and minimum spend choices for food and beverages.
ENHANCED GUEST EXPERIENCE
Trufl PARTNER & MANAGER APP prioritize providing the highest level of hospitality to guests. Through efficient waitlist and reservation management, personalized experiences, and optimized seating, restaurants can deliver exceptional service.
LEVERAGE DATA-DRIVEN INSIGHTS FOR INFORMED DECISION-MAKING
Effectively oversee and expand the business at every phase, guided by data-driven insights and top-tier support.
ESTABLISH NEW REVENUE STREAMS
Offer a range of ticketing options, curate additional items for purchase, and introduce special shifts to enhance revenue generation.
ACCESS UP-TO-THE-MINUTE INFORMATION ABOUT THE RESTAURANT AND MONITOR SPENDING ACROSS RESERVATIONS FROM ANYWHERE AND AT ANY TIME
Obtain real-time updates and insights about the restaurant’s operations, enabling to track expenditure associated with reservations. This capability empowers to stay informed and make informed decisions, regardless of location, ensuring efficient management and control over the restaurant.
