The global music streaming market 2020-2027 is expected to grow at a CAGR of 7.4%. The projected market size is $46.9 billion by 2027. Growth is expected to be driven by increasing internet usage, rising use of smartphones and laptops, an increase in competing for music platforms, and lower annual subscription costs to supplier solutions resulting in a rise in the number of subscribers.
PROJECT TYPE:
UI/ UX
PROJECT ROLE:
INDIVIDUAL
YEAR:
2021
SKILLS:
UX/UI
USER RESEARCH
INSIGHTS & OPPOTUNITIES
TOO MUCH PREPARATION
There are too many steps to set up before the desired music finally comes, connecting to proper audio devices, adjusting EQ, and finding the right playlists…
INTERRUPTION OF IMMERSIVE MUSIC EXPERIENCE
55% of people subscribe to multiple streaming services in the US. Aim to find the particular songs; they have to go back and forth between several streaming services. It results in the interruption of an immersive music experience.
HMW… SIMPLIFY THE PREPARATION AND PROVIDE A BETTER EXPERIENCE WITHOUT INTERRUPTIONS?
MOOD AMPLIFIER
In self-emotional expression, music can express moods more accurately than words. Meanwhile, the feeling will be amplified by the song matching our moods.
- Generate personalized playlists that can help users shift moods.
- Approach the emotion recognition technology to understand the user feeling better.
- Use a music visualizer to guide the user’s feelings.
INSIDE JOKES
Music could work as an inside joke to help us find people who have the same interests and values to form communities.
- Users could find people who have the same interests and tastes by sharing playlists. Listeners also could share feelings by adding comments.
EARWORM
Music provides contextual cues that contribute to episodic memory processes, which enables recollection of personal experiences and events from the past. It works as an involuntary musical imagery to bring us back to particular moments we have.
- Users could create new playlists to record the feeling or moments, like writing a diary. When they listen to the playlist, it will bring them back to the moments.
- Give recommendations by the playing record of place and time.
MUSIC GENE
Scientists break down the musical universe into different species by examining the factors that are somewhat active or potentially active in every single song to find what elements will affect our music taste and how. Utilizing that imprint, they are able to forge connections between songs by the same artist and also by different artists and, in turn, connect you with new music based on your previous choices.
- Give users accurate recommendations by a self-adapting system and a lot of research and record data.
SOLUTION:
SOUND WORM is an integrated smart music app for the audio system that understands all your needs and music tastes.
SEAMLESSLY MOVE BETWEEN DIFFERENT STREAMING SERVICES
SOUND WORM is a smart platform that allows you to listen to content from your favorite services. Browse all your music, podcasts, and radio stations all in one place.
CUSTOM-TUNE YOUR DEVICES
SOUND WORM designed a new equalizer to put the speaker-tuning capability of the pros in the palm of your hand, personalizing the sounds to the unique acoustics of the room.
GETTING TO KNOW ABOUT YOUR MUSIC TASTES BETTER
SOUND WORM built a self-adapting system called MUSIC GENE, which will start recommending similar music based on your previous choices. After each recommendation, MUSIC GENE can learn your taste by asking for feedback and creating a personalized music map.
MAKING NEW FRIENDS AND EXPRESSING YOUR FEELINGS
SOUND WORM built a music-sharing community called INSIDE JOKE, which allows you to find friends who have the same interests and tastes.
BRING BACK TO THE MEMORIES ASSOCIATED WITH MUSIC
SOUND WORM is able to generate a personalized playlist by the playing record of place and time, to bring you back to the moments. You also could create music diaries to record the feeling and moments.
MOOD AMPLIFER
By using emotion recognition technology, SOUND WORM can understand you better and generate emotionalized playlists that can help you shift moods. Music visualizers create an immersive experience and amplify the feeling.
MUSIC WHEREVER YOU ARE
For quick and easy setup, SOUND WORM uses your mobile device’s microphone to detect nearby products. It will automatically connect, group, and manage outputs in one-stop. You can even let the music follow you - SOUND WORM allows you to switch seamlessly between devices, whether it’s your car, your speaker, or your phone.
METICULOUS DESIGN
We pay close attention to interface design. Each button position is tested and refined several rounds, which provides a great experience.
