BRIEF:

Section is an emerging brand of high-quality unlimited audio company.  We’ve observed the rising demands for high-end audio equipment. Our debut product, Serene, fulfills the need for quality with style, and lays the groundwork for our brand’s future.

INSIGHT:

What are clients looking for in their audio experiences?
“…a time to escape…”
“…life without any distractions…”
“… technology that blends in…”

Based on research, customers appreciate an integrated and powerful wireless audio system that can blend in the room and provide a mesmerizing listening experience without any extra distractions.

INSIGHT:

Person’s overall look

Electronics become another element of a person’s overall look to help them express who they are.

SOLUTION:

A PIECE OF AUDIO FURNITURE

Serene is beautifully designed audio furniture! State-of-the-art materials and technology, and sleek Scandinavian design. Beautiful furniture that appeals to aesthetic and functional tastes.

PROJECT TYPE:

PRODUCT DESIGN

PROJECT ROLE:

INDIVIDUAL

YEAR:

2019

SKILLS:

PRODUCT DESIGN
DESIGN STRATEGY
TREND ANALYSIS
MARKET ANALYSIS

METICULOUS DESIGN

We pay close attention to details. The result is iconic audio furniture you can put on display and enjoy anywhere. Serene is available in multiple colors, to blend or pop in any decor.

TACTILE USER- INTERACTION

Light-through aluminum and built-in sensors allow users to control Serene subconsciously. The controls only appear when needed. When walking away from Serene, the controls dim once more leaving only the well-crafted aluminum surface visible.

PLACEMENT SETTINGS

Serene can be placed casually on the floor or mounted on the wall.

STANDING UP

A rechargeable 6 hours battery provides users the opportunity to move the speaker around in their house. Users can enjoy the music in multiple rooms even if they only have one speaker in the house.

HANGING ON THE WALL

Room Optimized Audio helps Serene to adapt the tuning to compensate for surroundings based on the speaker’s positioning in the room. So the speaker will automatically expand the sound width to reach everyone, everywhere in the room.

TECH SPECS
Speaker Configuration
1 x 6.5” Woofer for powerful bass performance.
5 x 3.5” Full range drivers for a clear, defined sound reproduction.
4 x 1” Soft dome tweeters act as sound enhancers, spread the sound further and broader.
Amplifier
1 x 400 watt class D for bass
2 x 200 watt class D for midrange
2 x 200 watt class D for fullrange
2 x 150 watt class D for treble
Frequency Range
25 - 25,000 HzMaximum Loudness
100 dB SPL
DESIGN PROCESS:
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