Eggs are one of the most common foods on the planet; we eat 1.4 trillion chicken eggs pr year. Our current industrialized egg system has negative impacts on our health and environment. People are looking for new sustainable and nutritious egg substitutes. The global egg substitutes market was valued at $1.5 billion in 2018, and opportunities in the market are poised to grow at 5.9% during the forecast period 2019-2025.
PROJECT TYPE:
NEW BUSINESS
PRODUCT DESIGN
PACKAGE DESIGN
PROJECT ROLE:
INDIVIDUAL
YEAR:
2020
SKILLS:
STRATEGY
TREND & MARKET ANALYSIS
PRODUCT DESIGN
UX/UI
INTENSE CONFINEMENT
Selectively bred to produce the maximum number of eggs, hens spend up to two years packed in wire cages with six other birds. The cages are so small and crowded that hens cannot even spread their wings or exhibit other natural behaviors.
EGGS AND THE ENVIRONMENT
Much like the animal agriculture industry as a whole, factory egg farms have major environmental consequences. For every egg consumed, a half a pound of greenhouse gases are produced. Aside from the large amounts of ammonia and carbon dioxide produced, the egg industry also uses large amounts of pesticides. These pollute local waterways and the air.
EGGS AND YOUR HEALTH
Consuming eggs comes with several risks to our health. Eggs can become contaminated from the droppings of birds. People infected with Salmonella may experience diarrhea, fever, abdominal cramps, headache, nausea, and vomiting.
In additions, with rising consumer awareness towards healthcare, customers are looking for organic products with low cholesterol levels and high nutrition.
PLANT-BASED FOOD IS A FAST-GROWING TREND
Plant-based food is a fast-growing trend, and more people are willing to add more vegan products to their diets; they would like to try some vegan products and start living the vegan lifestyle. However, it takes time and effort to find the right products and figure out the recipes for new vegans.
SOLUTION:
EG is an organic and 100% plant-based egg substitute, which could be used in various applications such as savories, dressings, spreads, bakery products, and confectionery.
RICH NUTRITION
Each EG has fewer calories and no fat but 6 grams of high-quality protein.
TASTES SO GOOD
We added spinach and turmeric to change the color and flavor of EG. Spinach is high in insoluble fiber, which is an excellent source of many vitamins and minerals. Curcumin is the main active ingredient in turmeric. It is also fat-soluble.
MAKE THE CRACKING EXPERIENCE REALLY HAPPENED
We use caramelized sugar-coated with paraffin wax to produce the shell. It simulates the real egg experience, so the user will have no doubt when using it.
In addition, each EG has 15g of protein, which provides 30% protein you need to take every day.
ATTRACTIVE PACKAGE DESIGN
EG will provide two kinds of package designs; the traditional Chinese package could be used as a marketing tool to introduce our brand to the market and help grocery stores attract more customers to stop at the vegan frozen food area. Hexagon package is stable and saves space in transportation. The primary material- Bagasse, is an annually renewable resource and fully degradable.
MAKE COOKING EASIER
You can easily find the right recipes by QR code, and follow the instructions to cook step-by-step. It also will give suggestions on how much protein you need daily.
